Music Video Appreciation: Maroon 5, Sugar

I’m not going to believe for one second that the surprise of Maroon 5 showing up to perform their new single, “Sugar”, at a bunch of weddings was as spontaneous and unexpected as this video makes it out to be. I’ve worked in production and the amount of set up required to pull this off is pretty extensive. But, knowing that does not preclude my ability to get pure joy out of the authenticity of the shock on the bride & groom’s faces when the curtain pops down and reveals Maroon 5 rocking out.

The video is smooth, it’s fun, it’s glamorous and it does the song justice. A little bit of sunshine in these winter months.

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